Uncompromising Design for Discerning Hospitality and Lifestyle Brands

what we do

Helping brands Thrive at every stage of their journey

A dynamic and collaborative environment envisioned to celebrate the return to work

Helping a fledgling luxury bohemian lifestyle boutique brand capitalize on early success and take a bold step into a prominent new anchor location

Creating a Brand Story and casual dining Concept for a new Italian Restaurant all the way from the ground up into a pilot venue

Taking an established Health & Fitness brand and elevating the product to create a boutique studio within a 5* Hotel

Venue Implementation based on translating a successful, mature and detailed pilot location into a 2nd outlet in a challenging location

A timely Loft Conversion of unused Office Space to create a dedicated female-only space for personal and group training

“Working together with VUCA VUCA on the final additions to our Club Street Health and Fitness Hub, the brief was to take a successful business and elevate our brand to the next level. Through seamless integration of brand and interiors, VUCA VUCA were able to envision and realise an amazing transformation of a heritage space, delivering beyond our expectations.”.

“We have enjoyed working with James for over five years now. We have found that James has a great appreciation of the Design & Build model; while he is always pushing the envelope for quality with creative designs, he has remained sensitive at all times to the budgetary and timeline parameters that are inherent.”

The design from VUCA VUCA really captured Kaer’s DNA and delivered a space that reflects our values and new ways of working. At Kaer you can find a total mix of spaces to match any working style or task. From intimate and quiet collaboration spaces to large creative areas to relax or brainstorm. We are really happy with the result!”

“Managing the relocation from a tiny space into an anchor location with prominent visibility was a daunting prospect for such a young brand. We faced a few surprises along the way – especially after the rectification works by the Landlord. But James took it all in his stride and kept the design open right until the very last minute, accommodating and helping to suggest all the tweaks necessary to realize the full potential of the site. We now have an amazing store that almost feels like a home – exactly what we were looking for all along!”.

Creating New Brands

Starting from scratch to build out a compelling, targeted brand narrative across 2D collateral and 3D spatial environments

Brand Evolutions

Identifying what is unique and compelling and exploring how to take this to the next level across 2D and 3D

Scaling + Implementation

Working with established brand identities and mature guidelines to implement new ventures and venues

0 +

Years

Retained Experience of Design & Construction

Clients

Worked with VUCA VUCA during our first 12 months

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Projects

Completed or currently Under Construction

We combine your business insights with our industry expertise, so that you’ll feel like you’re part of the process.

We’ve taken the traditional Design Process and removed the Fluff, so that you’ll find the process frictionless, efficient and enjoyable.
By bringing you deeper inside the design process than ever before, we allow you to make decisions with clarity and confidence

process

The Secret Sauce: Challenging Industry Conventions to Create Extraordinary Results

What We Remove:

NO FANTASY DESIGN before preliminary Budget has been discussed and agreed with Client.
NO NEED to approve a stage of 2D PLANS before progressing design to 3D
NO DELAY and LOSS OF ACCURACY in moving between Concept Model and Documentation Set
NOTHING LOST IN TRANSLATION between the Designers and the Contract Administrators

What We Add:

TAKE A RISK - Ballpark estimated construction costs based on prior expertise and Unit Rates
FULLY IMMERSIVE 3D rendered environment, adjustable in real-time to cycle options
Use the SAME 3D REVIT MODEL for Visualisation and Documentation for INSTANT UPDATES
SINGLE-POINT ACCOUNTABILITY for both Design and Project Realisation.

James Robertson

Founder

Originally from the United Kingdom, James has been living and working in Singapore since 2009. Prior to founding VUCA VUCA in 2020, he served as the Studio Director in Singapore for two of Asia’s most successful boutique hospitality design studios.

VUCA VUCA Design embraces a futurist mindset for conceptualisation and realisation, positioned to deliver a superior process in a world full of constantly evolving challenges. VUCA VUCA strives to align stakeholders through eliminating friction at every turn of the decision making process.

As a young boutique, multidisciplinary strategy and design consultancy operating in an established and crowded marketplace, we differentiate ourselves by accelerating the journey from idea to outcome. We do this by harnessing the convergence of design technology, visualisation and construction methodologies.

SERVICES

Full Suite Integrated Design Consultancy

Strategy & Feasibility

Every designed experience eventually becomes an asset. Through Strategy and Feasibility studies, we leverage our wider understanding of marketing, trends and business operations to help our clients understand how their mission, purpose and values can be used to define the project brief and create the most value.

Branding & Identity

As the relationship between the brand and the consumer becomes deeper and more pervasive, we help our clients originate or refine a clear brand voice from head to toe. This becomes the genesis for all future designed experiences, reminding us why we are developing what we are developing, and who we are developing for.

Masterplanning

Experiential understanding of Architecture, Landscape and Interiors enables VUCA VUCA to ensure decisions taken at a macro level are understood at a human scale. Crucially, we also carry appreciation of the key parameters of development economics and infrastructural and environmental engineering.

Spatial Design

We see the architectural component as the central melting pot at the heart of the project. We task ourselves with carrying each client’s vision through a series of spatial and operational challenges, emerging with crystalised form and identity, further defined by this very trial.

Interior Design

Through its many direct touchpoints comprising furniture, finishes, lighting sanitary etc., the Interior Design story has the most intimate relationship of all with the guest. If brand is a voice, Interiors must be the face; we strive always to be authentic and show true character in the expression of identity.

Landscape Design

The natural world retains an ability to connect with humans on a different level. Landscape Design holds the potential to become the transcendent element of many projects. We pride ourselves on understanding both how and when Landscape should support and star.

CLIENTS

If you are looking to see what it will take to transform your hospitality or lifestyle business, don’t hesitate to reach out and talk about the exiting possibilities ahead

Call us now

+65 8498 7745

Send email

info@vucavucadesign.com

KAIZEN CORNER

Shared Learnings, Experiences, Stories and Musings

Idea-To-Open in 10 Weeks

The Design and Construction of a high-concept new personal training space within a tight loft space with no natural light on an ambitious timeline.

Re-imagining Work Culture

The challenge of bringing a weary workforce back to the office environment after a disruptive period of co-working and Work-From-Home